Plastic
Words The Tyranny of a Modular Language Uwe Poerksen
1995
Rhetoric, Language and Linguistics, Political Theory
Hardback: Out of stock
ISBN: 978-0-271-01476-0
Paperback: $21.95 SH
ISBN: 978-0-271-02492-9
Our shopping cart is temporarily out of service. To order, please call our toll free number. 800-326-9180. Thank you.
"Development."
"Project." "Strategy." "Problem." These
may seem like harmless words, but are they? German writer and linguist
Uwe Poerksen calls these words "plastic words" because of
their malleability and the uncanny way they are used to fit every
circumstance. Like plastic Lego blocks, they are combinable and interchangeable.
In the mouths of expertspoliticians, professors, corporate officials,
and plannersthey are used over and over again to explain and
justify plans and projects.
In the 1940s Harry S Truman made "underdevelopment" a
keystone in U.S. foreign policy, and today the "developed"
nations are dedicated to helping their "underdeveloped"
neighbors. But who benefits from "development"? Who benefited
from the housing "projects" of the 1960s and 1970s? And
who among us does not worry when our leaders tell us they have a
"strategy" for solving society's "problems"?
According to Poerksen, plastic words began as scientific words
with specialized meanings. Many had been imported from the vernacular
languages to the sciences, but he finds that in recent decades they
have migrated back into the vernacularstripped of their specialized
meanings. They have international currency and appear repeatedly
in political speeches, government reports, and academic conferences.
They invade the media and even private conversation. They displace
more precise words with words that sound scientific but actually
blur meaning and disable common language.
Poerksen traces the history of plastic words, establishes criteria
for identifying them, and provides a tragi-comic critique of the
society that relies on them. He shows that when plastic words infiltrate
a field of reality, they reorder it in their own imagehence
their threat. They are building blocks for new models of reality
that may seem utopian but that impoverish the world.
Plastic Words is a translation of the remarkably successful
book first published in Germany in 1988. For the English-language
edition, Poerksen has added a new preface, explaining the origin
of the book and addressing the spirited public debate it has spawned.
Bold and provocative, Plastic Words is social and linguistic
criticism in the tradition of Jonathan Swift and George Orwell.
Uwe
Poerksen is Professor of German Language and Literature at
the University of Freiburg. A medievalist by training, he is also
a novelist, critic, and internationally respected linguist. He has
written many books in German, but this is the first to be available
in English.