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The Social and the Real: Political Art of the 1930s in the Western Hemisphere
Edited by Alejandro Anreus, Diana L. Linden, and Jonathan Weinberg


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Becoming Modern, Becoming Tradition
Women, Gender, and Representation in Mexican Art

By Adriana Zavala

408 pages | 24 color/70 b&w illustrations | 8 x 10 | 2009

ISBN 978-0-271-03471-3 | cloth: $95.00 sh

Paperback edition is not available in the U.S.

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“This important research will add significantly to the understanding of this period of Mexican history.” —Magali M. Carrera, University of Massachusetts

Becoming Modern, Becoming Tradition examines the relationship between women, nationalism, racial identity, and modernity before, during, and after the Mexican Revolution. In this innovative study, Adriana Zavala demonstrates that the image of Mexican womanhood, whether stereotyped as Indian, urban, modern, sexually "degenerate," or otherwise, was symbolically charged in complex ways both before and after the so-called post-revolutionary cultural renaissance, and that crucial aspects of post-revolutionary culture remained rooted in nineteenth-century conceptions of woman as the bearer of cultural and social tradition. Focusing on images of women in a variety of contexts—including works by such artists as Diego Rivera, José Clemente Orozco, Maria Izquierdo, and Frida Kahlo, as well as films, pornographic photos, and beauty pageant advertisements—this book explores the complex and often fraught role played by visual culture in the social and political debates that raged over the concept of womanhood and the transformation of Mexican identity in the late nineteenth and early twentieth centuries.


Adriana Zavala is Associate Professor of Art History at Tufts University.


Contents

List of Illustrations

Acknowledgments

Introduction

1. The Eternal Feminine: Self-Sacrifice, Modesty, and Discretion

2. Fin de Siglo: Modernity and the Culture of Decadence

3. Pupilas and Mestizas

4. Santa, La India Bonita, and Mexican Maternity

5. Desnudas, Amazonas, and Tehuanas

6. Double Portraits: “Sons (and Daughters) of La Malinche”

Epilogue

Notes

Bibliography

Index