Sensory Rhetorics

As our divided political climate attests, rational deliberation has failed to persuade people to rally around issues of public health, race and gender-based violence, climate threats, and political demagoguery. In response, scholars are increasingly turning to sensation for new frameworks to understand our situated, bodily responses to rapidly changing environments. Sensory Rhetorics puts rhetoric into conversation with sensory studies writ large.

This volume illuminates and interrogates how rhetoric “makes sense,” focusing on the ways sensation acts as a suasive force in everyday life. Essays in the volume offer an array of (multi)sensory methods and experiences to demonstrate how sensory rhetorics open new avenues for thinking about our world. The volume begins with the role of disgust in our partisan politics and the digital economy, introduces key concepts of sensory rhetoric, and models innovative methods in relation to environmental injustice, anti-racist work, and gender-affirming surgery. The final essays leave readers with provocative questions regarding sensory regimes and exclusion, received notions of meaning, and the deeply anti-sensory attitudes of coloniality to reimagine the future work of sensory rhetoric. Together, the authors argue that this era of unprecedented change requires new kinds of bodily knowledge and sensory methods to help us understand the most pressing issues in contemporary life.

In addition to the editors, the contributors to this volume are Kerry Banazek, Natalie Bennie, Kyle S. Bond, Justin Eckstein, Margot Finn, Benjamin Firgens, Romeo García, David M. Grant, Ames Hawkins, Bryan W. Moe, Christa J. Olson, Lisa L. Phillips, Kellie Sharp-Hoskins, and Kelly Williams Nagel.

“Compelling and timely, Sensory Rhetorics provides bold new pathways for engaging the possibilities of sensation and sensing. These rich essays provoke us to reconsider, or re-sense, what it means to exist in a body among others, alongside material and technological infrastructures, and in the unfolding of still fraught histories. A must-read for scholars invested in theories of affect, embodiment, and materialism.”—Jennifer LeMesurier, author of Inscrutable Eating: Asian Appetites and the Rhetorics of Racial Consumption

“This sensational book is about how to do things with and without words! It explores how the senses can be mobilized to persuade people instead of resorting to linguistic tricks alone. Sensory Rhetorics opens a bold new chapter in rhetoric and communication studies. With its essays on disgust, autokinesis, antiracism, environmental injustice, hyperconsumption, digitization, extratextual energies, and suasive force, among other topics, it is a highly welcome contribution to the ‘sensorial revolution’ that is sweeping the humanities and will set a new benchmark.”—David Howes, FRSC, author of The Sensory Studies Manifesto

Steph Ceraso is Associate Professor of Digital Writing and Rhetoric at the University of Virginia. She is the author of Sounding Composition: Multimodal Pedagogies for Embodied Listening.

Jonathan W. Stone is Associate Professor of Writing and Rhetoric Studies at the University of Utah. He is the author of Listening to the Lomax Archive: The Sonic Rhetorics of African American Folksong in the 1930s.

List of Illustrations

Amuse-Bouche

Christa J. Olson

Acknowledgments (x)

Introduction: (Re)Mapping

Rhetoric’s Sensory Past,

Present, and Future

Steph Ceraso and Jonathan W. Stone

1 Red Tastes, Blue Tastes: Disgust

and the Political Rhetoric of

Moral Pollution

Margot Finn and Bryan W. Moe

2 Rational Markets, Sensory

Marketplaces: How Stock

Imagery Shapes Digital

Sense-Making

Kerry Banazek and Kellie

Sharp-Hoskins

3 Reeking Revelations: How

Olfaction Informs Rhetorical

Processes in Environmental

Injustice

Lisa L. Phillips

4 The Sense of Soil: Antiracism

and the Community Soil

Collection Project

Natalie Bennie and Kelly

Williams Nagel

5 Feeling Through Numbness,

Healing with Awe: Not-Knowing

as a Methodology for Sensory

Rhetorics

Ames Hawkins

6 Autokinesis and the Sense of

Meaninglessness

Benjamin Firgens

7 Unsettling Colonized Sensory

Archives

Romeo García and Kyle S. Bond

8 Informing Rhetoric: Pluriversal

Lessons on Différance and

Rhetorical Energy

David M. Grant

After(word)

Justin Eckstein

List of Contributors

Index

Communication Studies

           Rhetorical Studies

Sensory Studies