"The House of Blackwood is one of the best
studies of a publishing house to be produced since book history
was reinvented a couple of decades ago. Perceptively applying theory
to archives, Finkelstein's study illuminates the publisher's relations
to authors, and much more—it shows how successive generations
of Blackwoods responded to familial, economic, trade, workshop,
and political pressures, the changing demographics of readers, and
the altered conditions of publishing in Edwardian Britain. It is
a pleasure to read and a model for future work in the field." -Robert
L. Patten, Rice University
The Scottish publishing firm of William Blackwood
& Sons, founded in 1804, was a major force in nineteenth- and early
twentieth-century British literary history, publishing a diverse
group of important authors—including George Eliot, John Galt,
Thomas de Quincey, Margaret Oliphant, Anthony Trollope, Joseph Conrad,
and John Buchan, among many others-in book form and in its monthly
Blackwood's Magazine. In The House of Blackwood, David
Finkelstein exposes for the first time the successes and failures
of this onetime publishing powerhouse.
Finkelstein begins with a general history of the
Blackwood firm from 1804 to 1920, attending to family dynamics over
several generations, to their molding of a particular political
and national culture, to the shaping of a Blackwood's audience,
and to the multiple causes for the firm's decline in the decades
before World War I. He then uses six case studies of authors Conrad,
Oliphant, John Hanning Speke, George Tompkyns Chesney, Charles Reade,
and E. M. Forster and their relationships with the publishing house.
He mines the voluminous correspondence of the firm with its authors
and, eventually, with the authors' agents. The value of the archive
Finkelstein studies is its completeness, the depth of the ledger
material (particularly interesting given that the Blackwoods did
much of their own printing), and the extraordinary longevity of
the firm. A key value of Finkelstein's account is his attention
to the author/publisher/reader circuit that Robert Darnton emphasizes
as the central focus of book history.